Caltex Lubricants signs cricketer Ravindra Jadeja as brand ambassador
Caltex will have the all-rounder endorse its brand and mark its entry into the Indian region
lubricants
Smriti Mandhana highlights the only 'problem' with using Gulf Pride Scooter Plus in new ad
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
Rahul Dravid is Mr Dependable in new MAK Lubricants campaign
The campaign comprises three TVCs aimed at car, bike and truck owners
BPCL’s MAK Lubricants partners with Shah Rukh Khan’s ‘Jawan’
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
We are going to invest more in digital & traditional media: Amit Ghugre, Shell Lubricants
Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets and the brand’s new campaign
Smriti Mandhana is brand ambassador for Gulf Oil Lubricants
Mandhana will join Mahendra Singh Dhoni and Hardik Pandya in promoting the brand
Aparshakti Khurana teams up with Gulf Oil India and Zoom for celeb show
The first set of joyrides comprise Rakul Preet Singh, Ali Fazal, Kenny Sebastian and Yashraj Mukhate
Debanjali Sengupta is Country Head for Shell Lubricants India
She succeeds Raman Ojha, who has moved on to take over as Vice President - Global Head (Construction & Roads)
Sanjay Sharma appointed Sales Head for Goodyear Lubricants for Sri Lanka territory
Sharma is also Country-Head Sales, Marketing & Operations, Assurance Intl Limited
ExxonMobil & BBDO share 'Lockdown Lessons' for the new normal
A series of short videos reminds viewers to continue to implement new normal ways of living even after strict lockdown measures are lifted