macho
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The “Toing Craze”video and social campaign also reached over 41 million users during the same time period
exchange4media Staff Jul 7, 2023 11:51 AM
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
Kanchan Srivastava Dec 6, 2021 8:07 AM
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
exchange4media Staff Oct 8, 2021 1:02 PM
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
exchange4media Staff Sep 27, 2021 10:56 AM
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Mansi Sharma Sep 8, 2021 8:24 AM
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
exchange4media Staff Sep 7, 2021 1:09 PM
The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office
exchange4media Staff Mar 17, 2021 11:10 AM
From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands
exchange4media Staff Mar 2, 2020 3:44 PM