Macho Sporto ropes in Sidharth Malhotra as ambassador
Sidharth Malhotra features in a new campaign for the brand
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Rashmika Mandanna turns 28: Ads and endorsements of India's national crush
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
Macho Sporto’s campaign with Sportskeeda gets over 12 mn engagements during IPL
The “Toing Craze”video and social campaign also reached over 41 million users during the same time period
Ad campaigns that made the most noise in 2021
We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms
How Macho Sporto upped the ante with the 'female gaze'
By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space
ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
Sleaze, not plagiarism, should be Lux Cozi's bigger worry
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Amul Macho takes feud with Lux Cozi to ASCI
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
Leo Burnett India wins creative mandate for innerwear brand Macho
The account was won following a multi-agency pitch and will be handled by the agency’s New Delhi office
Birthday boy Tiger Shroff is betting big on brands
From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands