Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
Changes in roles of Sapna Parmar, Neha Dutt, Shelly Jain, Geetika Singh and Ashwini Sirsikar
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Unni Hariharan moves from Nielsen and has about 2 decades of work experience across leading market research agencies
Sinha will spearhead 2 key verticals-- Brand Health Tracking & Creative Excellence
Paru Minocha and Saurin Shah elected as Vice-President, Prashant Kolleri as Secretary & Nitin Kamat as Treasurer
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
This tool would help marketers in the creative development process and enable optimizing the creative for more effective communication
The Ivy League business school has built a case study based on the firm's election forecasting model
The Market Research Society of India is hosting 8 sessions at IMRD21, for the great work done by the community, as part of ESOMAR IMRD21 ‘Building a better future, through Insights’
e4m Conclave: Preeti Reddy, CEO- South Asia, Insights Division, Kantar, shared that brand loyalty has taken a beating due to restricted movements, limited availability and cautious spending
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference
The market research company has also launched its first tool, Fast Facts – a DIY, AI-supported, automated, agile market research tool for clients
The partnership aims to strengthen Strategir's offerings in India