Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
The campaign, featuring boxers MC Mary Kom & Vikas Krishan Yadav and table tennis player Manika Batra, pays rich tribute to athletes’ resilience & determined spirit to succeed against all odds
Through this partnership, DSF will facilitate training and provide educational and financial assistance to these promising boxers for the next one year