mascot
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
Sandeep Goyal Feb 21, 2024 8:34 AM
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
e4m Staff Nov 27, 2023 1:06 PM
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
e4m Staff Oct 24, 2023 2:00 PM
This campaign is further supported by a 9-part YouTube series
exchange4media Staff Apr 21, 2023 6:36 PM
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
exchange4media Staff Feb 27, 2023 9:11 AM
The moppet with a brush fomented the transformation of the paint industry in India
exchange4media Staff Feb 13, 2023 8:33 AM
How the co-op created a long-lasting legacy with its buck-toothed superstar
exchange4media Staff Jan 30, 2023 9:06 AM
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
exchange4media Staff Jan 16, 2023 8:17 AM
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Shantanu David Sep 5, 2022 8:56 AM
The tech mascot will be visible in many different forms, the company shared
exchange4media Staff May 11, 2022 3:35 PM
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude
exchange4media Staff Jan 24, 2022 12:57 PM
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
Misbaah Mansuri Apr 12, 2021 8:51 AM
The mascot will be integrated into the brand’s campaigns across different mediums
exchange4media Staff Feb 18, 2021 2:05 PM
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of the brand name
exchange4media Staff Nov 27, 2020 10:15 AM
