Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl, Onida Devil and Chintamani
The brand has put up a Basset Hound-themed van circling the streets of Gurugram
The campaign highlights Corny - Wild and Uncooperative Chimp’s denial to the stadium and his continued determination and spirit to witness Live Cricket
Launches campaign ‘#JaankarBaniyeSavdhaanRahiye’
This campaign is further supported by a 9-part YouTube series
The story of one of India's greatest advertising legacies, the Nirma Girl, is rooted in a personal tragedy
The moppet with a brush fomented the transformation of the paint industry in India
How the co-op created a long-lasting legacy with its buck-toothed superstar
Today, we begin our latest series on the Indian adland's beloved mascots, and who better to open the list than India's favourite monarch?
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
The tech mascot will be visible in many different forms, the company shared
The central concept of the 360-degree campaign is to address everyday googlies through a fun and playful attitude
Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy
The mascot will be integrated into the brand’s campaigns across different mediums
The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play on the latter half of the brand name