The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience
The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful branding experiences on a global scale
For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas
With Oracle Moat’s integration, mCanvas can provide a comprehensive view of campaign performance to their advertisers
mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks
The campaign is conceptualised by Havas Media & executed by mCanvas
The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen
Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
His next professional move is not yet known
The format will aid in creating an added revenue stream for publishers
Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology
Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers
At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it
Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate