exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
The campaign for the online doctor consultation app talks of Rakhis embedded with QR codes, which lead users to specific pages of specialist doctors or health check-ups
The ‘The New Darwinism’ report uses creativity to paint a world of the future and attempts to predict how humans will behave once the lockdown is rolled back
exchange4media spoke to global leaders to find out how they are preparing their teams when ad business is weakening in several countries due to the pandemic
In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals