mi
As part of this alliance, UFO Moviez secures exclusive advertising rights across 239 Miraj screens
e4m Staff Nov 21, 2025 10:30 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication
e4m Staff Nov 17, 2025 12:40 PM
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
e4m Staff Nov 14, 2025 12:06 PM
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
e4m Desk Nov 14, 2025 11:58 AM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Nitin Reporter Nov 11, 2025 2:44 PM
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
e4m Staff Oct 6, 2025 11:05 AM
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
e4m Staff Aug 29, 2025 3:37 PM
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
e4m Staff Nov 28, 2024 5:11 PM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 25, 2024 10:55 AM
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
e4m Staff Nov 12, 2024 8:10 AM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Abbas Zaidi Sep 20, 2024 12:07 PM
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
exchange4media Bangalore Bureau Sep 17, 2024 9:59 AM
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
Industry experts share their hopes for community radio as a medium that will bridge communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
Chehneet Kaur Sep 9, 2024 9:03 AM
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
e4m Staff Sep 6, 2024 12:56 PM
Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
e4m Staff Sep 4, 2024 11:38 AM
Murali Swaminathan joins the executive management team and will report to Chief Executive Officer and President Dennis Woodside
e4m Staff Sep 4, 2024 11:38 AM
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
This integration will allow GTPL users access to DistroTV's streaming channels
e4m Staff Sep 4, 2024 10:36 AM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Shantanu David Sep 4, 2024 8:49 AM
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