As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns
Instagram creator Zaid Darbar, actors Barkha Singh and Sanya Malhotra have also taken the challenge
The campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media
Here's our roundup of the most memorable campaigns between November 16 and 30
The campaign has been produced by Good Morning Films and directed by Afhsan Hussain Shaikh
The ad has been conceptualised and written by stand-up comedian Kanan Gill
The brand has launched a digital film to raise awareness on menstruation and the taboos around it
The actress will appear in the brand's key campaigns across digital media
The brand will be launching two ad films featuring Palkar which will run through the first quarter of 2022 and will be further amplified via OTT platforms & social media
Mithila Palkar kick-started this initiative in partnership with Colgate-Palmolive, with an aim to create awareness about the importance of water conservation
The campaign is a toast to the light inside every woman
The brand has also launched an integrated campaign that will have multiple legs including, print ads and multi-city activations