Best ads of the fortnight: FNP ropes in a 'khaas' pair, Swiggy gets a squabbling one
Here's our roundup of the most memorable campaigns between November 16 and 30
We are back with another round of ads that impressed us this fortnight. Between November 16 and 30, we got to see some spots that were innovative, funny, refreshing and even daring. As always, we list some of the memorable spots in alphabetical order.
Adidas
For the football season, Adidas brought back not one but five Lionel Messis from every FIFA World Cup since his first appearance in 2006. The film "The Impossible Rondo" pays homage to the player and uses the latest advancements in AI and VFX to recreate the changing faces and styles of Messi.
Ariel
The new Ariel ad with chef extraordinaire Sanjeev Kapoor takes us back to the days of yore when the only antagonists washing powder ads faced were stains, not patriarchy. The campaign #ArielVs100Stain challenge by Leo Burnett sees Kapoor travelling across the country, collecting clothes stained by kitchen ingredients like curries, turmeric, pickles, oil, ketchup and chocolate. The campaign is reminiscent of classic washing powder ads and leverages Kapoor's much-loved persona among Indian households.
F&P
The Great Khali and Mithila Palkar -- is this the friendship for the ages? Ferns N Petals new campaign brought the two celebs together who couldn't be more different from each other.
The unlikely equation between the gentle giant and his petite BFF two can be best described as "khaas" or special, which was the operative word for Media. Monks who conceptualised the campaign.
The endearing campaign sees the prudent Palkar aiding Khali an adorable 7-foot-something softie with various gifting solutions.
The company launched a 3-film series produced by Good Morning Films and directed by Afhsan Hussain Shaikh to highlight the endearing friendship between Khali and Palkar.
Nourish
Despite a few bruises to Shilpa Shetty's brand image following husband Raj Kundra's scandals, the former Bollywood actress is still an authoritative voice when it comes to health and lifestyle products.
Nourish which has been associated with Shetty since March 2021 leveraged not only her unique positioning as a fitness influencer but also her comedic timing and equation with little sister Shamita Shetty.
As a part of its #SehatKiSunoNourishHiChuno campaign by Leads Brand Connect, the brand released its second TVC featuring the Shetty sisters. In keeping with the campaign's theme, elder sister Shilpa doles out some healthy advice to little sister Shamita after she gets beaten in Akhada-style wrestling.
Swiggy
Swiggy's 30-second spots for its grocery delivery brand Instamart Tollywood's darlings R Madhavan and Simran as the squabbling husband-wife duo. The multi-platform brand campaign titled “Healthy Disses” is rooted on the couple's good-natured bantering or scolding loved ones a "practice unique to southern states" according to the company press release.
The two go back and forth with their wise quips against each other, with Simran even calling Madhavan a "Vengayam" (onion) and "Gummadikayy" (pumpkin). It's a treat to watch if you follow the languages.
The campaign was released in four South Indian languages: Tamil, Kannada, Telugu, and Malayalam.
