Mother's Day 2024: How brands said 'Thank you, Mom' this year
Some standout campaigns by brands that celebrated the different hues of motherhood
mother-dairy
Mother Dairy and Gulzar pen a power ode to the 'mom' inside all of us
Penned by Gulzar and conceptualised by Ogilvy, the anthem describes the virtues of motherly love, equating it with Mother Dairy's quality
Make a mother promise over a Mother Dairy Ice Cream, says new campaign
Conceptualised by Ogilvy India, the six week-long campaign encapsulates the essence of integrity and purity of its products, that consumers too can swear upon
Mother Dairy shares customized wishes for Holi
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
Mother Dairy Cheese, Wavemaker India & Momspresso organize Food Ka Buddy campaign
The campaign features celebrity chef Ajay Chopra
Mother Dairy launches digital campaign for milkshake
The campaign is live across social media handles of the brand and OTT platforms
This Pôila Boishakh, Mother Dairy reaches the City of Joy
Mother Dairy has launched its first regional TVC with actor Abir Chatterjee
Print, TV see highest number of new brands in Jan-March 2021: TAM
According to the latest AdEx data, 1350 new brands advertised on print and 600 on TV
Mother Dairy's new TVCs capture sweet moments of bonding over ice cream
The newly introduced films are tied to the brand's umbrella proposition of 'Rishton Ka Swaad Badhaye'
We are outpacing industry growth & intend to continue in the same direction: Sanjay Sharma
Sharma, Business Head– Dairy Products, Mother Dairy, contended that ensuring a robust supply chain through the lockdown has helped the brand emerge strong during the turbulent times
Neena Gupta: The not-so-new ‘relatable’ favourite for brands
From electronics to food items, Gupta’s kitty is full of endorsements from brands that find her relatable across generations
Mother Dairy evokes nostalgia in its #KhushbooApnepanKi campaign
The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
Mother Dairy Ghee, Wavemaker India and 98.3 Mirchi embark on a nostalgic foodwalk
Mirchi’s RJ Vidit and RJ Leen also boarded this memory train with RJ Sayema and posted their stories, experiences as well as special recipes of #KhushbooApnepanKi on their social media platforms
Mother Dairy Ice Creams launches campaign for Rocket ice cream chocolate
Wavemaker has executed the brand campaign, which features mascot alien Neila interacting with Red FM's RJs
Mother Dairy collaborates with Wavemaker and Radio City to launch #RishtonKiImmunity
The campaign aims at celebrating the beautiful strong bond with mother and her child
Mother Dairy launches first-ever ice cream-chocolate ROCKET
The company has also created a mascot, an alien named Neila
Wavemaker & Mother Dairy tie up to launch #RishtonkaCelebration campaign
As part of the campaign, Mother Dairy also partnered with Radio City’s popular breakfast show Suno Na Dilli with RJ Ginnie
Zakir Khan remembers his mom's cooking in a heart-warming campaign for Mother Dairy
The film, a part of the brand ongoing campaign 'Rishton Ka Swad Badhaaye', is executed in coordination with Wavemaker India
#DecadeChallenge becomes the first social media trend of the new year
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade