WPL: Dream11 partners with Mumbai Indians
Dream11 has also partnered with Royal Challengers Bangalore in the WPL
Date-wise News
Targeting as per cohort is the marketing mantra for Myntra now: Sunder Balasubramanian
In an exclusive chat with exchange4media, Sunder Balasubramanian, the new Chief Marketing Officer of Myntra, spoke about the platform's marketing strategies, & more
26% FDI rule will not apply on OTTs just hosting digital feed of TV news channels
MIB issues statement saying it has received several representations from Chambers of Commerce and OTT platforms seeking clarification on it
Rohit Jawa: Meet the new CEO of HUL
Jawa is presently the Chief of Transformation for Unilever in London
We added Rs 32,000 crores to HUL's turnover in India in the last 10 years: Sanjiv Mehta
As Rohit Jawa takes over as the new HUL CEO, the outgoing chief exec. Sanjiv Mehta penned a farewell note, looking back at the milestones of the conglomerate during his tenure
Mandeep Singh quits B4U Network as Country Manager & COO
His next move is not yet known.
B4U appoints Pawan Sharma as CRO & Mithilesh Champaneri as CPO
Both Sharma and Champaneri have served stints at leading media organisations.
'The PR & communications industry is one of those few where there are more women than men'
Pooja Pathak, founder and director Media Mantra, shares how she derives inspiration from family and how the transformation of women in public relations has happened over the years
HUL appoints Rohit Jawa as next CEO to succeed Sanjiv Mehta
The appointment will be effective from June 27, 2023
Mahindra Finance launches campaign for awareness on financial literacy
The ‘money gyaan se jeevan asaan’ campaign has been conceptualized by Social Beat
Sandeep Kumar Das moves on from MX Player as VP, Marketing
He has led successful campaigns for MX Originals like Queen, Aashram, Times of Music, Samantar, Matsya Kaand, Campus Diaries, Bhaukaal, Warrior Hunt amongst others
TRAI extends date for comments on digital infra consultation paper
The last date for submission of comments and counter-comments is now April 6 and April 20, respectively
DSP Mutual Fund launches OOH campaign to create awareness about index funds
The campaign urges investors to start investing in index funds because they are simple, low-cost funds that aim to mirror different indices
Mother Dairy shares customized wishes for Holi
The dairy brand partnered with mCanvas to create an engaging ad and share a personalised Holi greeting
McDonald’s India - North and East awards media mandate to OMD India
The account will be handled by OMD’s Gurgaon office
IPL 2023: Disney Star signs 11 sponsors and 55 brands
Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are among the main sponsors, said sources privy to the matter
Suhail Chandhok is the new CEO of U Mumba
Chandhok will oversee the management and development of the U Mumba franchise
Mia by Tanishq partners with Royal Challengers Bangalore’s woman team
The jewellery brand has come on board as the principal sponsor
Dr. Jawahar Shah joins ENBA jury panel
Shah has been a homeopathic doctor for over 45 years and is currently Director of WHEELS Global Foundation, Health Committee on AYUSH Medical System
Galen Growth & FINN Partners unveil digital health ecosystem report for Asia Pacific
The report examines major shifts and outlines best practices in investment strategies
Janhvi Kapoor to represent RENÉE Cosmetics' perfume range
The homegrown cosmetic brand has released three fragrances in the premium category
This Women's Day, Britannia Marie Gold asks ‘Why just one day?’
The film was conceptualised by The Script Room
ASCI clears Kellogg’s from plagiarism charge, Eatfit files for review
The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’
Sharmila Tagore goes back in time to share her beauty secret in new Vivel VedVidya ad
Tagore has been chosen as the brand ambassador of ITC Vivel's newly launched VedVidya range
Mumbai Indians unveils playing kit for IPL 2023
The new jersey has been conceptualized by designer duo Shantanu & Nikhil
Zenex AH onboards Nikhil Mehta as Lead – Corporate Communication
Prior to Zenex AH, Nikhil was associated with Torrent Group
Rising AdEx: What’s making advertisers look South?
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Slice: Will Katrina's legacy pale the era of Kiara?
Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand
‘It's not about practising equality, it's about practising equity’
Divya Karani, Prithi Murthy and Anisha Iyer came together this Women's Day for an e4m panel on 'Women leaders raising the bar'
Digital India Bill draft to be ready by July: Report
According to the report, at least two more consultations on the bill will be held by March 20
Remembering Satish Kaushik through his ads
The versatile actor has starred in spots for brands like Lux Cozi, Cipla and Britannia Marie
IPL & WPL: Esports & gaming brands play their game off-field
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts