The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
Broadcasters, e4m has learnt, have found the base price exorbitant
Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'
The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore, crossing last year's revenue
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
The slots were bought by nine channels
Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV
The e-auction will be tentatively held from February 19, 2024
The first two slots under Bucket C, for news & current affairs (Hindi) channels, has been picked up for Rs 19.85 crore and Rs 16.55 crore say sources
Six GEC and five movie channels grab slots even as auction continues
Originally scheduled for March 13, the online auction is for vacant MPEG-2 slots of the DD Free Dish from April 1, 2023, to March 31, 2024
The slots are being allotted for a period of one year, from April 1, 2023 to March 31, 2024
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey