In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI
MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories
The Minister of Commerce & Industry was speaking at the unveiling of the latest figures for the Indian Consumer Research & Insights Industry