In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo

Kanchan Srivastava Sep 2, 2024 8:42 AM

Puneet Avasthi and Shuvadip Banerjee elected Vice-Presidents; Anila Vinayak is Secretary and Parijat Chakraborty Treasurer

e4m Staff Jun 28, 2024 7:17 AM

Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years

e4m Staff Apr 3, 2024 11:36 AM

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Kanchan Srivastava Mar 1, 2024 8:48 AM

Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, shares his insights on the ISEC proposed by the MRSI

Chintamani Rao Feb 29, 2024 12:36 PM

MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed

Chehneet Kaur Feb 22, 2024 8:58 AM

ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI

e4m Staff Feb 21, 2024 4:10 PM

11 Kantar entries made it to the finals in 8 out of the possible 14 award categories; and won the top prize in 3 of those categories

exchange4media Staff Apr 10, 2023 6:08 PM

The Minister of Commerce & Industry was speaking at the unveiling of the latest figures for the Indian Consumer Research & Insights Industry

exchange4media Staff Nov 18, 2022 4:27 PM