mx-takatak
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
Kanchan Srivastava Mar 6, 2023 11:01 AM
It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
exchange4media Staff Dec 28, 2022 8:36 AM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM
The company raised $255 million in the second tranche from Google, Times Group, & Temasek
exchange4media Staff Jun 16, 2022 9:21 PM
The actor’s content will include genres like comedy, mimicry, and scene creation among others
exchange4media Staff Feb 22, 2022 4:38 PM
The acquisition will help Moj and MX TakaTak to put together an active user base of over 300 million
exchange4media Staff Feb 10, 2022 11:30 AM
The new property titled #BawarchiBrar will start on February 5
exchange4media Staff Feb 4, 2022 2:12 PM
The app has also gained wide popularity in countries like Singapore where it stood at rank 9 in terms of downloads and continues to be amongst the top 10 worldwide
exchange4media Staff Jan 20, 2022 6:05 PM
Having built enough scale in terms of audience reach, Indian short video platforms are pulling out all the stops wooing brands for their ad monies
Javed Farooqui Nov 5, 2021 8:57 AM
Our pick of some of the creative Diwali campaigns that are also striking an emotional chord with viewers
exchange4media Staff Nov 3, 2021 8:16 AM
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
Javed Farooqui Aug 20, 2021 8:49 AM
Under this programme, selected applicants will get a chance to grasp the A-Z of content creation - be it scripting, shooting, editing and publishing
exchange4media Staff Apr 26, 2021 3:29 PM
Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life
exchange4media Staff Apr 24, 2021 8:22 AM
Janhavi Parikh, MX TakaTak Business Head, talks about the short-video platform's IPL strategy
Javed Farooqui Apr 13, 2021 8:59 AM
The seven teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad
exchange4media Staff Apr 8, 2021 3:52 PM
Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%
exchange4media Staff Mar 18, 2021 2:36 PM
This initiative in India is a content creator collective that will see some of the finest talents come together week on week, to collaborate and help each other amass more followers
exchange4media Staff Mar 16, 2021 4:23 PM
The report says that the company is in talks with existing and new investors to raise $100-$150 million in new round
exchange4media Staff Mar 4, 2021 12:19 PM
With an aim to provide its talented set of content creators with new, exciting content opportunities, the platform is looking forward to more such active and relevant associations
exchange4media Staff Jan 28, 2021 1:17 PM
The Creator Fund will be open for all creators who consistently post original videos or have unique ideas for content across various categories
exchange4media Staff Dec 29, 2020 1:25 PM
Top content creators from the MX TakaTak community get an exclusive opportunity to increase their fan following by millions
exchange4media Staff Oct 20, 2020 4:47 PM
Badshah will be creating snackable content for the platform
exchange4media Staff Sep 15, 2020 2:32 PM
The app enables users to create short, entertaining videos and share them on the platform
exchange4media Staff Jul 10, 2020 2:04 PM
