Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative
Next Narrative aims to focus on building brand loyalty
Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy
The book has been published in English through Rupa Publications
Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand
The account has been won post a multi-agency pitch
Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B