Media industry stalwarts, Jagtiani and Hoon are committed to helping creators scale their reach and grow revenue through their new initiative, Next Narrative

e4m Desk Jun 11, 2024 2:46 PM

Next Narrative aims to focus on building brand loyalty

e4m Staff Jun 11, 2024 11:46 AM

Umesh Upadhyay talks to e4m about his new book ‘Western Media Narratives on India: From Gandhi to Modi’ and why readers must grab a copy

Chehneet Kaur May 2, 2024 10:52 AM

The book has been published in English through Rupa Publications

e4m Staff Apr 16, 2024 9:27 AM

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand

Tanzila Shaikh Nov 7, 2023 9:13 AM

The account has been won post a multi-agency pitch

exchange4media Staff Sep 4, 2023 12:29 PM

Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B

exchange4media Staff Aug 23, 2023 1:33 PM