Speaking at e4m NEONS OOH Conference, Dorenberg, President of Canadian Out of Home Marketing and Measurement Bureau shared how key innovations and techniques in the country
At the e4m NEONS OOH Conference, Alok Jalan, the MD of Laqshya Media Group, discussed the need for government regulation in the OOH industry, measurement metrics and aligning OOH with digital
Among the big winners were Rapport Outdoor Advertising, Brown & Polson, Laqshya, Street Talk, Ecosys OOH, Milestone Brandcom, Signpost India and Tribes Communication
The panel comprising Abhinav Iyer, Avi Kumar, Milind Shah, Ritij Khurana & Shabnam Panjwani delved into how OOH provides opportunities for advertisers to surround and engage consumers
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works