Industry watchers believe that NFTs can forge a more meaningful relationship with the customers, boost brand loyalty and open up more avenues for collaboration
Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers
The e4m Game On Summit saw an interesting panel discussion on the future of real-money gaming and the opportunities created by metaverse in this sector
In conversation with e4m, Ailawadi, Head–Youth, Music and English Entertainment, Viacom18, highlights consumers' growing interest in crypto blockchain and the NFT space
Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon
NFTs are digital collectibles available on an official marketplace & artists around the world have gone digital by minting different NFTs to cheer the players & keep the fans engaged