Vinesh Phogat’s Olympics loss: Bruised but not beaten, say brand experts Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected Chehneet Kaur Aug 8, 2024 9:08 AM
Viacom18 unveils coverage plan for Opening Ceremony of Olympic Games The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu e4m Staff Jul 26, 2024 2:51 PM
Neeraj Chopra is new brand ambassador of Visa in India The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024 e4m Staff Feb 6, 2024 3:44 PM
Viacom18 gets media rights for Olympic Games Paris 2024 in the Indian subcontinent The network will broadcast the games in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka e4m Desk Dec 21, 2022 3:23 PM
Why hockey players may not strike gold with brands There is a need to develop a grassroot-level culture for the game and the brands first need to support the players’ journey, opines industry Mansi Sharma Aug 16, 2021 8:42 AM
Is Neeraj Chopra the new golden boy for brands? The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
Thums Up announces worldwide partnership with Olympic Games Tokyo The brand salutes athletes who overcame odds to excel at the Olympic Games as India enters its 100th year of participation in the sporting event e4m Desk Jul 6, 2021 3:39 PM
SPSN puts together ‘Hum Honge Kamyab’ films to cheer Indian contingent at Olympic Films will feature eminent personalities such as Kiren Rijiju and General Bipin Rawat e4m Desk Jul 2, 2021 1:31 PM