On Purpose and Findability Sciences announce collaboration
Partnership aimed at revolutionising social impact by harnessing the power of AI for transformative change
on-purpose
ON PURPOSE appointed Elsevier’s communications consultant in India
ON PURPOSE has been tasked with supporting Elsevier in its strategic outreach in India
ON PURPOSE names Kaushik Kashyap as Head of South
Kaushik was previously with Weber Shandwick as Vice-President for seven years
ON PURPOSE and Vero forge agency alliance
Both are planning to build a pipeline of business between India and Southeast Asia, with a focus upon brands featuring sustainability initiatives
ON PURPOSE wins 3 new accounts in social impact
The businesses won are of Good Food Institute India, ACT & SBI Foundation
On Purpose teams up with Rebuild India Fund to provide pro-bono support to 500 NGOs
The consultancy has signed an MoU to provide communications capacity-building support for the NGOs over the next five years
ON PURPOSE. appoints Shivani Sharma as its first Chief Operating Officer
She has previously worked with Ogilvy PR, Weber Shandwick and Vaishnavi Corporate Communications among others
‘Recognitions like these, especially early on in my career nudge me to keep going’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Aastha Anand, Senior Account Executive, On Purpose, shares how the audience today is smarter, aware, woke and vocal about brands
e4m PR and Corp Comm announces 'Top 10 emerging PR agency' list
The winners were judged and evaluated on various parameters by an internal jury
‘Monitoring audience sentiment is now more important than ever’
As part of ‘PR Outlook for 2022’ series, Girish Balachandran, Managing Partner, On Purpose, explains why digital PR cannot be avoided, the importance of data analytics, and more
ON PURPOSE appointed strategic communications partner for Beetel Teletech
The agency will provide strategic counsel on brand positioning and consumer engagement
ON PURPOSE onboards David Gallagher as Advisor
Gallagher is former Omnicom International President
ON PURPOSE introduces inclusive parental policy with #TwoIsTooLittle campaign
The campaign hopes to inspire other workplaces in the country to adopt similar parental policies
ON PURPOSE. announces third edition of The Purpose Project
The Purpose Project is an effort by ON PURPOSE to help a not-for-profit build their communications capabilities
ON PURPOSE wins PR mandate for Max Group
The account will be led by the agency's Delhi office
PR industry lets compassion take centre stage in the pandemic
Let's take a look at the steps prominent PR players have been taking towards creating a sustainable work culture in the industry during this crisis
Get your game on for 2021
Guest Column: Girish Balachandran, Founder & Managing Partner at On Purpose, shares new habits and discoveries that the world has made during the pandemic and what they mean for brands
'All in all, a good Budget': PR & Comms industry hopes for a steady revival of economy
The union budget shows that the government is focused on economic recovery in a pragmatic manner and has kept the healthcare industry at the heart of its revival story, say experts
ON PURPOSE announces winners of the second edition of The Purpose Project
The project is an initiative to help drive social change by supporting an organization every year on a pro bono basis
ON PURPOSE. rolls out second edition of its initiative, The Purpose Project
This launch commemorates three years of ON PURPOSE in the communications industry
ON PURPOSE appoints Dipankar Mukherji as Executive Creative Director
Mukherji comes with over 22 years of experience in the advertising industry
ON PURPOSE appoints Dipankar Mukherji as Executive Creative Director
Mukherji comes with over 22 years of experience in the advertising industry
'COVID-19 the perfect storm for the rise of purpose in an otherwise nonchalant world'
Guest Column: Girish Balachandran, the Managing Partner of On Purpose, writes why 'purpose' will move from buzzwords and superficial mission statements to something deeper and more visceral