With this collaboration, Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native & display campaign performance
Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity
The move will allow TikTok to operate in the US since the tech giant and the retail multinational will now resolve security concerns regarding the platform in the country