According to Oracle CEO Safra Catz, the company's ad revenue has fallen to around $300 million in FY24. Two years ago, the same was around $2 billion

e4m Staff Jun 14, 2024 2:52 PM

Shetty previously worked as Sales Head at Oracle Advertising

Nilanjana Basu Mar 13, 2023 9:37 AM

With this collaboration, Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native & display campaign performance

exchange4media Staff Sep 14, 2021 5:34 PM

With Oracle Moat’s integration, mCanvas can provide a comprehensive view of campaign performance to their advertisers

exchange4media Staff Aug 25, 2021 5:11 PM

He has now joined Slack as Head-Marketing, India

exchange4media Staff Aug 17, 2021 5:10 PM

Oracle Moat enables advertisers to effectively measure impressions and GIVT to determine whether an ad was served to a human and to avoid ad spend on invalid traffic or fraudulent activity

exchange4media Staff May 13, 2021 5:08 PM

The partnership will aid advertisers in getting complete insights into campaign performance

exchange4media Staff May 12, 2021 1:13 PM

Prior to joining GE, Rath worked with Pine Labs as Chief Marketing & Communications Officer

exchange4media Staff Feb 16, 2021 8:37 AM

The move will allow TikTok to operate in the US since the tech giant and the retail multinational will now resolve security concerns regarding the platform in the country

exchange4media Staff Sep 21, 2020 1:37 PM

As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from

Tasmayee Laha Roy Sep 15, 2020 8:50 AM

Reports say that the Larry Eliison-chaired company will own a minority stake in the ByteDance-owned company

exchange4media Staff Sep 14, 2020 9:27 AM

Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant

Neeta Nair Aug 27, 2020 8:51 AM