In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
F&B and consumer durables were the top 2 categories in in-cinema advertising
The show has been directed by Ravi Adhikari and produced by Kailashnath Adhikari
The 2022 report, to be released in June, will cover content on streaming services and theatrical releases across 5 languages, and is being supported by leading entertainment brands and industry bodies
Four Telugu films featured in the top 10 films across the two years, compared to only three Hindi films that made to the list, revealed the report
Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, outlines how the OTT sector in India will fuel the content ecosystem
Guest Column: Gautam Jain, Partner, Ormax Media, talks about anthologies being dished out in the Indian streaming category
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures
Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language
The Ormax OTT Audience Report 2021 is based on a sample size of 12,000 across urban and rural India
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
The second edition of ‘Fact or Fake' report also highlights that almost 2 out of 3 or 65% of news consumers in the country see fake news as a major concern
According to Ormax Media report, print media continues to lead on credibility, with a score of 62%, and radio holds on to its no. 2 position with a 56% score
Ormax Cinematix is a film campaign tracking and box office forecasting tool
YouTube has emerged as no. 1 most-trusted brand among Indian kids, with a brand trust score of 71%, followed by Ludo King - 65% and WhatsApp - 63%
The first report of the four regional languages, Tamil, Telugu, Bangla & Marathi, is based on December 2020 tracking, and will now be released every month like the Hindi version
The media consulting firm Ormax has released a report 'Fact or Fake?' based on a survey of news consumers, measuring the credibility of various news media