ott-content
Undivided attention, longer watch time and lower costs are some of the factors pushing brands towards OTT content, say experts
Tanzila Shaikh Oct 31, 2022 9:03 AM
The announcement was made at D23 Expo, the global Disney fan event
exchange4media Staff Sep 10, 2022 10:19 AM
Speaking to analysts during the Q1 FY23 earnings call, Vittal said the company’s approach has been to leverage the core strengths of the ongoing broadband explosion
exchange4media Staff Sep 9, 2022 8:29 AM
Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers
Kanchan Srivastava May 31, 2022 8:35 AM
OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities
Javed Farooqui Dec 29, 2021 9:08 AM
The series will track the transformative consumer behaviour across industry verticals, spanning categories such as auto, beauty, health, wellness, smartphones, gaming, cryptocurrency and more
exchange4media Staff Sep 27, 2021 12:28 PM
Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike
Javed Farooqui Sep 24, 2021 8:42 AM
The panel will convene on September 28 to address the end-to-end piracy challenges faced by premium content creators in the digital world
exchange4media Staff Sep 20, 2021 8:56 AM
Vaz's remit will include Regional channels, Kids & Infotainment, Star Plus, Star Utsav, Hindi Movies & the English cluster. Banerjee will spearhead content for HSM channels & Disney+ Hotstar
Javed Farooqui Sep 9, 2021 9:10 AM
What do OTT platforms stand to gain from an aggregator? Dasgupta, the co-founder of ScreenHits TV, explains
Javed Farooqui Sep 7, 2021 8:27 AM
India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown
Javed Farooqui Jul 28, 2021 8:55 AM
Padma Shri & National Award-winning filmmaker Madhur Bhandarkar spoke to Kailashnath Adhikari, MD Governance Now during the webcast of the Visionary Talk series
exchange4media Staff Jun 22, 2021 8:53 AM
In his new role, Reddy will focus on expanding the platform's Telugu vertical across markets
exchange4media Staff Jun 16, 2021 12:07 PM
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
Javed Farooqui Jun 16, 2021 8:40 AM
The boxes help in streaming content illegally and have the potential to eat into the subscription revenues of pay TVs and OTTs
Javed Farooqui Jun 14, 2021 9:16 AM
The new plans will offer customers benefits such as access to premium OTT content, free ISD calling & unlimited data, at no extra cost
exchange4media Staff Jun 4, 2021 4:30 PM
Experts mull the best way forward for the OTT industry in terms of content strategy if productions impediments continue due to the Covid pandemic
Javed Farooqui May 19, 2021 8:41 AM
Filmmaker & screenwriter Balki, who was the Jury Chair for e4m Play 2021 Metal Announcements, had a conversation with Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld
exchange4media Staff May 13, 2021 8:37 AM
At the e4m Play Streaming Media Conference 2021, Kanchan Samtani, Managing Director and Partner, BCG India, spoke on monetisation options for OTT players in India
exchange4media Staff May 13, 2021 8:28 AM
Gandhi, Amazon Prime Video Director & Country Manager, was speaking to e4m Co-founder & Director Nawal Ahuja at the e4m Play Streaming Media Conference 2021
exchange4media Staff May 13, 2021 8:16 AM
Viewers can enjoy shows in an array of genres including crime, thriller, comedy, romance and more
exchange4media Staff Apr 30, 2021 6:20 PM
The platform is carefully developed to bring forth a unique blend of nine emotions, to thereby engage with, entertain and enrich the viewers
exchange4media Staff Apr 9, 2021 2:52 PM
The platform has also launched new original shows across languages like Hindi, Kannada and Telugu
exchange4media Staff Apr 8, 2021 1:00 PM
As per Omdia’s latest report, online video subscription revenue grew by 142% in India in 2020 primarily due to the global pandemic
exchange4media Staff Apr 1, 2021 8:30 AM
The OTT content platform's strategy aligns with the latest guidance from Oxford University and the Science-Based Targets Initiative’s (SBTi) criteria
exchange4media Staff Mar 31, 2021 12:36 PM
Subscription revenue saw a 42% surge at $68 million compared to $49 million
exchange4media Staff Mar 30, 2021 12:17 PM
Subscription revenue saw a 42% surge at $68 million compared to $49 million
exchange4media Staff Mar 30, 2021 11:22 AM
At the Pitch CMO Summit 2021, Sushant Sreeram, Director – Marketing, India, Amazon Prime Video India, spoke extensively about entertainment marketing
exchange4media Staff Mar 26, 2021 12:47 PM
A three-judge Bench led by Justice Chandrachud stayed the proceedings in the cases that are pending before the Punjab & Haryana High Court, Madhya Pradesh High Court and Allahabad High Court
exchange4media Staff Mar 24, 2021 2:03 PM
Digital-first strategies like 24 hours before television windowing of content, high decibel immersive experiences and International content have been growth drivers for the platform
exchange4media Staff Mar 12, 2021 8:52 AM
Through this campaign, ZEE5 encourages the audience to respect and celebrate HER for all the little and big things she does but unfortunately, isn’t thanked enough for
exchange4media Staff Mar 8, 2021 4:09 PM
The court was hearing the anticipatory bail plea of Amazon Prime Video’s Aparna Purohit in the Tandav case when the observation was made
exchange4media Staff Mar 5, 2021 10:18 AM
In a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government
exchange4media Staff Mar 5, 2021 8:08 AM
The ministry added that in the provision, the Secretary, MeitY has been replaced by Secretary, I&B since OTT and digital media will be now under MIB ambit
exchange4media Staff Mar 1, 2021 8:43 AM
ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films
exchange4media Staff Mar 1, 2021 8:21 AM
The court noted that Purohit was granted protection from arrest on 11th February but she failed to cooperate with the investigation
exchange4media Staff Feb 26, 2021 12:29 PM
As per new guidelines, platforms will have to implement parental locks for content classified as U/A 13+ or higher, and reliable age verification mechanisms for content classified as 'A'
exchange4media Staff Feb 26, 2021 7:59 AM
30% of Disney+’s 94.9 million subscriber base in Q1FY21 from Disney+ Hotstar alone
exchange4media Staff Feb 12, 2021 8:48 AM
The all-inclusive 'Implementation Toolkit' will assist signatories in a seamless transition to self-regulation and guide them on various dimensions
exchange4media Staff Feb 11, 2021 2:00 PM
According to a media report, the code has been endorsed by 17 OTT platforms, including Netflix, Amazon Prime Video, Disney+ Hotstar, ZEE5, and Voot
exchange4media Staff Feb 11, 2021 12:17 PM
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively
exchange4media Staff Feb 10, 2021 2:12 PM
In September 2020, the MIB had rejected the previous self-regulatory model proposed by 15 OTT platforms
exchange4media Staff Feb 9, 2021 2:00 PM
Anand, Chief Business Officer, ZEE5 Global, discusses the platform's global plan for 2021 and the journey covered by them so far
Javed Farooqui Feb 8, 2021 8:02 AM
Eros Now is home to entertaining Indian movies that have a large and loyal fan base in the Middle East
exchange4media Staff Feb 4, 2021 2:10 PM
YuppTV scope offers users a single subscription to all premium OTT apps such as SonyLiv, ZEE5, Voot Select & YuppTV- aggregator of live TV channels
exchange4media Staff Feb 3, 2021 12:22 PM
The new short-format OTT platform aims to offer the largest content library in the world
exchange4media Staff Jan 20, 2021 1:01 PM
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake news
exchange4media Staff Jan 18, 2021 12:04 PM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
