The social media campaign for Parachute Advansed Aloe Vera also stars other celebs like Tejasswi Prakash, Shivani Surve, Elakshi Gupta, Jueili Vaidya, Prajakta Shukre & Juhi Godambe
Conceptualised by VMLY&R, the campaign roped in TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh, as well as key TikTok influencers
YouTube influencer, Abhijeet Bhansali, who goes by the online name Bearded Chokra was ordered to remove his video negatively reviewing Marico's Parachute coconut oil