Sachin Joseph, Executive VP - Marketing and IT at Paragon Footwear, spoke to e4m on the idea behind the brand’s repositioning and more
The new brand identity celebrates the unstoppable spirit of the common man
With the partnership, Paragon looks to tap into the younger generations
The ad film will be broadcasted on HotStar throughout the World Cup
The agency will manage traditional media outreach, digital PR and social media engagement to amplify the brand's 'presence and resonance'
The TVC was developed and executed by Hammer India, a creative advertising agency based in Kochi
The campaign conceived by Lowe Lintas Bangalore focuses on the functional aspects and aims to build awareness for the brand
The agency won the account post multi-agency pitch
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well