Parle Agro cuts ad spends by 8% in FY25
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
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Parle Agro launches SMOODH Lassi with Varun Dhawan
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
Parle Agro launches OOH campaigns for Appy Fizz, Frooti & Smoodh
Static and digital billboards have been positioned along major roads and intersections, targeting key routes, the company said
Ankit Kapoor named Head of Marketing & International Business at Parle Agro
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
Parle Agro launches OOH campaign for Frooti
The campaign is timed for the festive season
Parle Agro gets Dulquer Salmaan grooving for ‘SMOODH’
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
Kriti Sanon is brand ambassador of Parle Agro's Appy Fizz
Sanon will feature alongside Jr. NTR in a national television commercial planned for Appy Fizz
Parle Agro launches TVC for its new flavoured milk variant
The TVC is part of a 360-degree campaign
Parle Agro Appy Fizz unveils summer campaign with Priyanka Chopra and Jr NTR
The multi-media campaign has been rolled out across TV, Digital and OTT channels
Parle Agro unveils summer campaign for B Fizz
The campaign features brand ambassador Arjun Kapoor
Parle Agro launches Frooti campaign with Alia Bhatt & Ram Charan
The TVC will be advertised during IPL on TV and Disney+Hotstar
IPL: Why are new-age brands taking center stage on the advertising pitch?
A host of new advertisers drawn to IPL this year include Spotify, Zepto, Spinny, Niyo, Meesho, Pristyn Care and Ather Energy
Parle Agro ropes in Ram Charan as brand ambassador for Frooti
Charan joins the star-studded bevy of Parle Agro brand ambassadors including Alia Bhatt, Priyanka Chopra, Arjun Kapoor & Varun Dhawan
Varun Dhawan features in Parle Agro's Smoodh Coffee Frappé campaign
The TVC shows Dhawan presenting the new flavour with the jingle, 'Dus ka Doodh, Oh So Smoodh'
Parle Agro launches campaign for its milk products SMOODH with Varun Dhawan
The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital
PepsiCo slaps Parle Agro with trademark infringement suit over tagline: Report
The plaintiff contended that the tagline 'For the Bold' has been registered for PepsiCo's nacho brand Doritos
Parle Agro unveils campaign with Priyanka Chopra & Jr. NTR for Appy Fizz, B-Fizz
&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital
Alia Bhatt, Varun Dhawan & Allu Arjun bring their own touch to Frooti's new campaign
The campaign #LiveTheFrootiLife will roll out across multiple media channels including TV, OOH and Digital
‘From a qualitative point of view, IPL is a virtual roadblock on TV: no one can miss it.’
Nadia Chauhan, JMD & CMO, Parle Agro, explains why IPL, with its many advantages and unique propositions, is a game-changer for the Frooti and Fizz range
Inside Parle Agro’s Rs 40 crore ad blitz for B-Fizz
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations
Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative
Parle Agro supports ‘Vocal for Local’ through a series of online narratives
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun