Piali Dasgupta moves on from Columbia Pacific Communities
Piali Dasgupta held the role of Senior Vice President - Marketing and Communication at the organisation
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Are social media influencers replacing celebrity ambassadors?
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
In the digital era, consumer can be the brand and brand the consumer
Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour
Bournvita gets bitter over sugar controversy: What should have been the right response?
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
‘Senior citizens respond well to digital marketing mediums’
Piali Dasgupta of Columbia Pacific Communities, which builds senior living facilities, speaks to e4m about the 60-above demographic and what kind of marketing works for them
The age of high EQ ads
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
Columbia Pacific Communities urges self-care with #PositiveLockdown campaign
The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown