Platinum Outdoor executes anamorphic, CGI campaign for Aditya Birla Health Insurance
The campaign covered 21 markets over three weeks
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Aditya Birla Finance collaborates with Platinum Outdoor for CGI & anamorphic OOH campaign
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
Havells and Platinum Outdoor marked Ganeshotsav with outdoor campaign
The campaign utilized more than 100 fan models designed by the brand
Cheil India & Platinum Outdoor come up with innovative OOH campaign for Samsung
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
Platinum Outdoor rolls out nationwide campaign for Frooti
The OOH campaign is spread across 140 cities in India
Dipankar Sanyal to take charge of Madison Retail Paradigm
Sanyal will also continue as the CEO of Platinum Outdoor
Will OOH branding hit a sixer this IPL?
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Real estate, automobile, FMCG, are the top brands investing in OOH presently: Experts
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Will this Diwali rekindle the spark in OOH spends?
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Return of FMCG, OTT and real estate brands brings back festive cheer for OOH
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Mumbai OOH owners extend support to BMC’s new Covid campaigns
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
How the Mumbai OOH scene is coming alive again
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
OOH players positive about festive season spurring revival
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Opening of malls reopens opportunities for OOH owners ahead of festivals
OOH industry leaders share how they plan to bring back brands to malls
Brands renew interest in advertising at airports as domestic air travel picks up pace
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Is airport OOH ready for take-off as domestic flights resume?
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back