platinum-outdoor
The anamorphic storytelling opens with the cricket shot of KL Rahul and then the ball spinning around
e4m Staff Feb 27, 2024 10:29 AM
The campaign utilized more than 100 fan models designed by the brand
e4m Staff Sep 28, 2023 10:43 AM
The campaign covers four cities across India and includes eye-catching billboards in prominent, high-traffic locations
exchange4media Staff Jun 16, 2022 11:44 AM
OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends
Noel Dsouza Mar 18, 2021 8:56 AM
Amongst these, the auto category is the most active with multiple brands planning their launch campaign for the upcoming year
Noel Dsouza Dec 22, 2020 9:05 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise
Noel Dsouza Sep 23, 2020 8:46 AM
OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery
Noel Dsouza Aug 26, 2020 9:05 AM
OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back
Noel Dsouza Aug 14, 2020 8:43 AM
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
OOH industry experts share insights on the revival of airport advertising and the sectors of brands interested in investing in this medium
Noel Dsouza Jun 29, 2020 8:18 AM
Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back
Noel Dsouza Jun 3, 2020 8:24 AM
