pr
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
The CBI had previously challenged the Delhi High Court's decision quashing the case against Rai
e4m Staff Mar 17, 2026 1:00 PM
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
Prior to this, Tamina Plum was with Publicis Groupe as Chief Growth and Operating Officer for Starcom Worldwide
A P Sriram Mar 6, 2026 3:45 PM
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
e4m Staff Jan 20, 2026 2:57 PM
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
NATIVE CONTENT Jan 19, 2026 3:52 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
e4m Staff Jan 19, 2026 11:50 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
e4m Staff Jan 12, 2026 12:15 PM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
e4m Staff Jan 7, 2026 11:38 AM
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
e4m Staff Jan 6, 2026 12:50 PM
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
e4m Staff Jan 5, 2026 11:29 AM
The I&B sector, including print media, attracted Rs 5,586 crore in FDI equity inflows during the July–September 2025 quarter (Q2 FY26), reflecting steady overseas investor interest, as per DPIIT data.
e4m Staff Jan 5, 2026 11:28 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
e4m Staff Dec 24, 2025 10:06 AM
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
Revenue from operations grew 4.7% during the quarter, reaching Rs 467.36 crore
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Aditi Gupta Nov 11, 2025 12:23 PM
Prior to this, Vivek Kataria was with Tata Play for close to four years
Abdul Khan Nov 11, 2025 10:15 AM
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
As per earlier reports, the platform was to be launched in July but the date got pushed to August
e4m Staff Sep 6, 2024 11:48 AM
The jury meet for the 4th edition of PR & Corp Comm 30 Under 30 Summit & Awards is being held today
e4m Staff Sep 6, 2024 10:41 AM
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia