pr
Transit advertising is like a moving billboard — catching your eye when you least expect it! Why are brands riding high on it, despite its limitations?
e4m Staff Nov 25, 2024 10:57 AM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Nishant Pratap was earlier Executive Creative Director at Ogilvy India
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
As per earlier reports, the platform was to be launched in July but the date got pushed to August
e4m Staff Sep 6, 2024 11:48 AM
The jury meet for the 4th edition of PR & Corp Comm 30 Under 30 Summit & Awards is being held today
e4m Staff Sep 6, 2024 10:41 AM
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
New product launches are on the anvil and excitement for the year ahead is brimming, Srinivasan B shared in a note on LinkedIn
Prashant Verma was previously Head of Growth & Marketing at Blinkit, and Chief Revenue & Marketing Officer at Licious
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Deepak Jolly, Founder and Director, Consocia Advisory tells us about how he honed his exceptional storytelling skills, his favorite campaigns, and what keeps him going outside the professional space
Ritika Upmanyu Sep 3, 2024 5:42 PM
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
The newspaper also initiated a campaign to plant more trees to mark the milestone
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
e4m Staff Aug 30, 2024 4:54 PM
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Ritika Upmanyu Aug 30, 2024 4:30 PM
Before founding Blank Slate Films, Jay Pandya served as the Head of Content Acquisition & Original Films at ZEE5 and as the CEO of Legend Studios
e4m Staff Aug 29, 2024 5:33 PM
The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023
e4m Staff Aug 29, 2024 3:14 PM
Prior to this, Balaji Prakash held the position of Executive VP and Business Head - Consumer Products Business at the company
e4m Desk Aug 29, 2024 11:37 AM
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
e4m Staff Aug 29, 2024 9:19 AM
MIB said that the move will lead to more employment opportunities, boost local dialect and culture, and drive ‘vocal for local’ initiatives
e4m Staff Aug 28, 2024 4:20 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
In today’s Luminaries series, Nitin Mantri shares about the turning points, inspirations, challenges, and valuable lessons he's learned in his life
e4m Staff Aug 28, 2024 2:14 PM
MMOPL has granted Times OOH rights to administer advertisement sites on Mumbai Metro
e4m Desk Aug 28, 2024 11:50 AM
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
Shantanu David Aug 26, 2024 9:21 AM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
e4m Staff Aug 23, 2024 10:25 PM
The advisory committee will focus on several key areas, including the strategic expansion of market development, leveraging artificial intelligence and advanced technologies
e4m Staff Aug 23, 2024 6:21 PM
'This transformation also strengthens our commitment to our employees and delivery partners,' said Ajay Chitkara, CEO and MD of Ecom Express
e4m Staff Aug 23, 2024 3:26 PM
Prior to this, Taide spent over three decades in marketing at Procter and Gamble
e4m Staff Aug 23, 2024 1:18 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
