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Vaibhav Sooryavanshi: India's Next Cricketing Superstar Emerges?blur=25

According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created

e4m Staff Jun 23, 2026 3:22 PM

Cannes Lions 2026: Carol Castillo-Frucher on Cultural Intelligence in Marketing?blur=25

At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.

e4m Staff Jun 23, 2026 1:53 PM

Rubika Liyaquat Joins News18 India as Consulting Editor?blur=25

Rubika Liyaquat moved out of Bharat 24 in December last year

e4m Staff Jun 23, 2026 12:33 PM

Former CFO Claims Gameskraft Founders Knew of ₹250 Crore Fund Diversions?blur=25

Prabhu told the ED that the diverted funds were invested in futures and options trading through his Zerodha account

e4m Staff Jun 18, 2026 6:46 PM

Dr. Fixit Becomes Official Umpire Partner for BCCI Women’s Premier League?blur=25

Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms

e4m Staff Jun 18, 2026 12:31 PM

AI-Driven Discovery: The Rise of Trusted Voices in B2B Marketing?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

e4m Staff Jun 18, 2026 12:14 PM

Shivam Puri Takes Charge as CEO of Cipla's One India Business?blur=25

Puri is currently the Managing Director and Chief Executive Officer of Cipla Health

e4m Staff Jun 18, 2026 11:07 AM

Tributes Pour In as Senior Journalist Amit Tiwari Passes Away?blur=25

Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism

e4m Staff Jun 18, 2026 10:50 AM

Amit Banati Joins Mondelēz International as CFO?blur=25

Amit Banati most recently served as Chief Financial Officer at Kenvue

e4m Staff Jun 18, 2026 10:46 AM

IPL 2026 Sees 2% Growth in TV Ad Volumes Amid Viewing Shift?blur=25

As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

e4m Staff Jun 18, 2026 10:00 AM

Jitender Dabas Discusses Decline of IPL Advertising Creativity?blur=25

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

e4m Staff Jun 18, 2026 9:57 AM

BCCI Considers Shifting IPL to September-October for Player Welfare?blur=25

IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape

e4m Staff Jun 18, 2026 9:56 AM

Industry Leaders Unite for Stronger Voice in Policy Engagement?blur=25

For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities

e4m Staff Jun 18, 2026 9:10 AM

Rubika Liyaquat Joins Times Network as Key Anchor?blur=25

According to sources, she will host the channel's flagship show, 'News Ki Pathshala'

e4m Staff Jun 18, 2026 8:58 AM

Rubika Liyaquat Joins Times Now Navbharat as VP of Special Projects?blur=25

Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership

e4m Staff Jun 18, 2026 8:55 AM

Sushant Sinha and Rubika Liyaquat Face Off in Hindi News Showdown?blur=25

While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat

e4m Staff Jun 18, 2026 8:50 AM

The Shift from Search to AI: Rethinking Marketing Strategies?blur=25

Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are

e4m Staff Jun 17, 2026 2:43 PM

Manisha Verma Attends IMPACT 50 Most Influential Women 2025 Ceremony?blur=25

Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra

e4m Staff Jun 17, 2026 1:06 PM

Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency?blur=25

Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge

e4m Staff Jun 17, 2026 12:46 PM

Why Advertisers Overlook Language Media in India’s Growth Markets?blur=25

L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

e4m Staff Jun 17, 2026 12:44 PM

Furhan Ahmed Takes Charge as Head of Digital Transformation at Tata Consumer Products?blur=25

Ahmed has previously held roles at Gabriel & Co., AstraZeneca, Unilever India, RB and Oracle India

e4m Staff Jun 17, 2026 12:39 PM

India's Quick Commerce Revolutionizes FMCG Retail Landscape?blur=25

Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise

e4m Staff Jun 17, 2026 11:32 AM

Kriti Sharma Appointed Director of Data Privacy at AngelOne?blur=25

Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff Jun 17, 2026 10:32 AM

Seema Kumar Joins Databricks as Director of Field Engineering?blur=25

Prior to this, Seema Kumar was with Microsoft as Sr. Director, Azure Infrastructure Solutions

e4m Staff Jun 17, 2026 10:18 AM

India Considers New AI Regulations as Digital Laws Fall Short?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 17, 2026 10:09 AM

RBI Implements New Rules for Influencers and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 17, 2026 10:05 AM

Nidhi Hosangady Takes Charge as COO of MRSI?blur=25

Hosangady was till now Director-Advocacy and Operations at MRSI

e4m Staff Jun 17, 2026 10:00 AM

sandeep goyal?blur=25

Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka

Sandeep Goyal Jun 17, 2026 9:48 AM

Delhi Court Ruling Reshapes Brand Keyword Strategies in India?blur=25

Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration

Anuja jain Jun 15, 2026 5:11 PM

How Google's lucrative ‘grey zone’ turned black and white?blur=25

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja jain Jun 15, 2026 5:01 PM

Supreme Court Draft AI Regulations Shape India's Future Governance?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

e4m Staff Jun 8, 2026 1:51 PM

Bigbasket Promotes Seshu Kumar Tirumala to COO?blur=25

Seshu Kumar Tirumala has been with the company since 2014

e4m Staff Jun 8, 2026 11:06 AM

YAAP Digital Sees 98% Profit Surge in FY26 Amid Client Expansion?blur=25

While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore

e4m Staff Jun 3, 2026 9:31 AM

Tipti Kheria Joins PaRa Music as VP of Content and Partnerships?blur=25

Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR

e4m Staff Jun 2, 2026 6:17 PM

Potential IPL Shift to September-October Could Transform Ad Landscape?blur=25

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

e4m Staff Jun 2, 2026 3:31 PM

Polycab Reports 91% Year-on-Year Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:53 PM

Polycab India Sees 81% YoY Profit Surge in Q4 FY26?blur=25

Advertising spends declined 43% on a sequential basis 2026

e4m Desk Jun 1, 2026 2:37 PM

Sudhir Sitapati Appointed Independent Director at Asian Paints?blur=25

Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products

e4m Desk Jun 1, 2026 11:01 AM

NCLAT Approves Jagran Prakashan EGM to Discuss Director Removals?blur=25

NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT

e4m Staff May 31, 2026 4:03 PM

TDSAT Orders IBDF to Respond in WAVES OTT Dispute by July 14?blur=25

The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES

e4m Staff May 31, 2026 4:01 PM