Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes

Pragati Rana Jul 5, 2024 9:25 AM

Our favourite commercials in Week 2 of June

e4m Desk Jun 22, 2024 8:54 AM

Pragati Deshmukh previously worked for ZEE5, spearheading multiple successful shows that boosted the platform's viewership

e4m Staff Jun 12, 2024 2:39 PM

The campaign has been created by Ogilvy, Bangalore

e4m Staff Jun 11, 2024 12:46 PM

The ad has been created by Ogilvy Bangalore

e4m Staff May 15, 2024 1:13 PM

The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts

Shantanu David Apr 9, 2024 8:37 AM

In today’s ‘Love for Profession’ series, Pragati Tiwari, Partner, Astrum, shares the things she loves about PR and how the industry’s future excites her

Ritika Upmanyu Mar 6, 2024 4:19 PM

In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily

Nilanjana Basu Nov 2, 2023 9:02 AM

The film has been created by Ogilvy, Bangalore

exchange4media Staff Apr 15, 2023 9:36 AM

The event is being held after a gap of two years

exchange4media Staff Feb 17, 2023 3:22 PM

The 'Boldly beautiful' campaign has been conceptualized in partnership with Ogilvy

exchange4media Staff May 30, 2022 8:20 AM

Satish NS will now take over as President of the company

exchange4media Staff Dec 30, 2021 3:41 PM

Prior to this, Rana was General Manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India

exchange4media Staff Jul 15, 2021 2:30 PM

As per the mandate, the agency will implement a social media blueprint for three of the group's brands

exchange4media Staff Apr 30, 2021 1:25 PM

Thought leaders from the OTT industry shared their views on the changing role of OTT platforms in the new normal

exchange4media Staff Oct 1, 2020 8:47 AM

The ‘The New Darwinism’ report uses creativity to paint a world of the future and attempts to predict how humans will behave once the lockdown is rolled back

exchange4media Staff Aug 1, 2020 2:25 PM

On the panel - Sonali Malaviya, Essence; Pragati Basu, Talkwalker; Umesh Krishna K - Swiggy; Malay Harsha, Clevertap; Session Chair - Sabyasachi Mitter, Fulcro

exchange4media Staff Jun 20, 2020 9:15 AM

Join industry leaders as they deliberate on re-imagining Martech

exchange4media Staff Jun 19, 2020 8:46 AM

Industry experts were speaking at e4m webinar powered by Myelin Foundry on 'Transforming Viewer Experience on OTT using Artificial Intelligence'

exchange4media Staff May 16, 2020 9:19 AM