Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics Here’s a roundup of all the commercials we loved in Week 3 of August e4m Desk Aug 24, 2024 7:48 AM
Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated sibling love Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics e4m Staff Aug 19, 2024 9:01 AM
Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan collab wins hearts Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages e4m Desk Aug 13, 2024 8:33 AM
Ferrero Rocher unveils rakhi campaign with Hrithik Roshan and Sara Ali Khan Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms e4m Staff Aug 1, 2024 4:21 PM
IGP campaign reminds sisters it’s time to send rakhis The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata e4m Staff Aug 1, 2024 3:38 PM
FNP’s Raksha Bandhan campaign has a touch of nostalgia The film underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult e4m Staff Jul 20, 2024 4:00 PM
Ferns N Petals launches Rakhi campaign with Soha Ali Khan In the campaign, FNP and Soha talk about how the brand makes rakhi special no matter where the brother is e4m Desk Aug 21, 2023 2:17 PM
Cadbury Celebrations talks of 'brothers who care' The Rakhi campaign for Mondelez has been created by Ogilvy India e4m Desk Aug 17, 2023 4:24 PM
Paper Boat’s Krisha Turakhia joins xto10x as Brand Marketing Consultant She was Category Head at Paper Boat e4m Desk Aug 2, 2023 11:35 AM
Godrej L’Affaire celebrates #RespectAllBandhans with digital film The video will be amplified by digital content creators e4m Desk Aug 14, 2022 2:00 PM
Titan’s Skinn & Ogilvy come up with light-hearted Rakhi video The digital campaign features Rhea Kapoor & Harshvarrdhan Kapoor e4m Desk Aug 13, 2022 12:00 PM
How brands are celebrating the sibling bond this Rakshabandhan Here are some Rakshabandhan 2022 campaigns that caught our eye Mansi Sharma Aug 11, 2022 10:49 AM
Evolution of the modest rakhi: An outcome of changing consumers & growing digital market From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way Mansi Sharma Aug 11, 2022 9:05 AM
Gulf Oil unveils Suraksha Bandhan campaign for Rakhi The creative concepts and screenplays for the campaign have been written by DDB Mudra e4m Desk Aug 9, 2022 12:06 PM
CaratLane urges everyone to celebrate their unique ‘Bandhans’ The campaign has been conceptualised and executed by BBH India e4m Desk Aug 7, 2022 6:00 PM
Automated savings app Gullak launches Raksha Bandhan campaign The feature film talks about how lives are a ‘gullak of memories’ e4m Desk Aug 6, 2022 8:30 AM
Ferns N Petals rolls out brand film for Rakhi celebrations The campaign conceptualized by Media Monk features actor Adah Sharma e4m Desk Jul 23, 2022 6:00 PM
In SKINN’s rakhi campaign, Manushi Chhillar celebrates bond with sister #BestSaidWithSkinn campaign is conceptualized by Ogilvy South e4m Desk Aug 21, 2021 8:27 AM
Jovees Herbal Care India appoints Rakhi Sharma as VP - Marketing & E-commerce She has worked with companies like American Express, Reliance Broadcast Network, and Percept e4m Desk Jul 21, 2021 3:22 PM
Liqvd Asia & Frameboxx 2.0 bring industry stalwarts together with the launch of ADMC Starting 21st May, ADMC will provide learning opportunities to those interested in learning the different aspects of digital marketing e4m Desk May 11, 2020 7:39 PM