FNP’s Raksha Bandhan campaign has a touch of nostalgia
The film underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult
FNP (Ferns N Petals) has launched a digital campaign for Raksha Bandhan that celebrates the spirit of sibling love in unique and modern ways. Under the theme “Rakhi Banayein Khaas”, the campaign redefines the traditional concept of Rakhi by highlighting the special bond of a brother-sister relationship.
The centerpiece of the campaign is a brand film that tells the story of a young badminton player who receives a Rakhi package from his sister. The film, launched across digital media, underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult. Whether siblings are together or miles apart, the love and support they share can help them overcome any challenge.
The campaign’s launch is timely, coinciding with the upcoming Olympics in Paris, enhancing its relevance.
Commenting on the launch, Avi Kumar, Chief Marketing Officer at FNP, shared, “At FNP, we understand that Raksha Bandhan is more than just tying a thread; it’s about reinforcing the bonds of love and protection between siblings. Our campaign, ‘Rakhi banayein khaas,’ is designed to help our customers create magical moments, whether celebrating together or apart.”
