Ferns N Petals rolls out brand film for Rakhi celebrations
The campaign conceptualized by Media Monk features actor Adah Sharma
Ferns N Petals has rolled out a new brand film on the occasion of Rakshabandhan, featuring actor Adah Sharma.
The campaign has been launched across multiple digital platforms in India and in other countries like the US, Canada and UAE. The 60-seconds brand film presents Rakhi brand Sneh by FNP has also hit the screens of 1000 multiplexes across 20 cities.
Speaking on the association, Adah Sharma said: “I am delighted to partner with FNP for the Sneh Rakhi Campaign. The campaign is close to my heart as it highlights a meaningful bond between 2 people. A bond which is very special to most of us and surpasses all societal labels”
Sai Thota, Head of Digital Marketing FNP comments, “India's first Rakhi brand Sneh by FNP is a worthwhile effort to touch upon the beautiful occasion of Rakshabandhan, which celebrates every sibling duo. In our latest campaign the talented Adah Sharma plays her part with elan. The kaarigars of FNP have designed a beautiful box of Sneh for every generation of siblings, who wish to celebrate this festival differently this year.”
He further adds, “While we have launched Sneh Rakhi in 2021 as the first ever Rakhi brand in India, the primary purpose of this year's campaign is to communicate that anyone who protects us (raksha) are like our siblings. We also wanted to emphasize on the experience of sending a rakhi to the brother – rakhi wrapped in sister's love, rakhi encased in our Sneh boxes and not just random items delivered in brown box(es). While this campaign is going to be digital first, we are also launching it in countries like the USA, Canada & UAE targeting the overseas Indian community. Sneh Rakni is now available in 70+ countries. We have also made arrangements to make last minute/same day delivery in over 20 cities outside India"
On the campaign, Azaz Haque, Chief Content Officer, Media, Monks India said, “FnP will always stand for making gifting special, especially when you are celebrating special relationships. Rakhi celebrates a special bond between a sister and a brother, a special bond of care and protection. The film narrates this relationship which can develop between anyone, even if it's not relationship by blood. It conveys the message that special occasions, special relationships deserves a special gift. Which is FnP.”
