Brooke Bond Red Label learns from the differently abled
The campaign reflects the brand’s commitment to bringing people together across diverse communities
red-lab
Why is 2024 the year of GEMZ? Rediffusion's Red Lab decodes
The report says ‘GEMZ’ is the convergence of the gig economy and the characteristics of Millennials and Generation Z in the modern workforce
Chennai Super Kings has highest fan loyalty: Rediffusion Red Lab
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
Brooke Bond says ‘kindness is just a cup away’
The ad for Red Label Tea has been executed by Ogilvy
All you need to know about ONDC
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce
‘CCPA guidelines do not prohibit issuance of bait ads but set out conditions’
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
The Red Lab unveils its new report on 'Issue of Tipping'
Around 81% respondents, in the research, prefer to tip instead of being subjected to a fixed charge and 86% tip to show gratitude, revealed the report
Consumers want brands to take a stand: Report
The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’
Consumers want brands to be accountable and transparent: Report
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
About 75% shoppers purchased from newly discovered brands in 2021: Red Lab report
The report further revealed that 15% of searches every day were from new user segments across categories
28 MMT sugar consumed across India in 2020-2021, much higher than other countries: Report
The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
Cancellation of IPL may be a blessing for advertisers: IIHB-Red Lab report
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
Rediffusion launches specialised consumer research and analysis wing 'Red Lab'
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
Red Label & Ogilvy encourage compassion even in the time of social distancing
The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'
Hindustan Unilever, RB & ITC top advertisers in March: TAM Adex
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
Brooke Bond Red Label's new TVC aims to break stereotype of transgendered people
The TVC will be featured and distributed across broadcast and online platforms