red-lab
The campaign reflects the brand’s commitment to bringing people together across diverse communities
The report says ‘GEMZ’ is the convergence of the gig economy and the characteristics of Millennials and Generation Z in the modern workforce
e4m Staff Jan 17, 2024 11:59 AM
Rediffusion Red Lab tracked and analysed fan involvement of all IPL teams over the past two months
exchange4media Staff Jun 1, 2023 10:19 AM
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce
exchange4media Staff Jul 4, 2022 7:16 PM
A report by Red Lab says the new guidelines are concise and fairly lucid on what is acceptable
exchange4media Staff Jun 21, 2022 1:35 PM
Around 81% respondents, in the research, prefer to tip instead of being subjected to a fixed charge and 86% tip to show gratitude, revealed the report
exchange4media Staff Jun 6, 2022 7:45 PM
The final part of the Red Lab series says 63% of consumers surveyed were more attracted to ‘brands that focus on making the world a better place’
exchange4media Staff Apr 29, 2022 12:23 PM
Red Lab’s 4th report in its Google Trends 2021 series says that 80% of Indian respondents said it was important to find a trusted source of information, compared with before COVID-19
exchange4media Staff Apr 23, 2022 7:20 PM
The report further revealed that 15% of searches every day were from new user segments across categories
exchange4media Staff Mar 1, 2022 11:00 AM
The Red Lab report also revealed that the numbers of sugar consumption in the country are stuck in 26-28 bracket from 2015 because of growing health consciousness among Indians
exchange4media Staff Nov 29, 2021 4:08 PM
The consumer survey conducted on IPL addressed viewer sentiments on the tournament with respect to its venue and timing among other things
exchange4media Staff May 5, 2021 11:04 AM
The dedicated unit will be specialising in consumer understanding, consumer behaviour and trend spotting that can lead to brand solutions
exchange4media Staff May 5, 2021 8:18 AM
The TVC attempts to spread the message - ‘Being told to stay alone is not the same as being left alone'
exchange4media Staff May 16, 2020 9:25 AM
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
exchange4media Staff Apr 17, 2020 8:12 AM
The TVC will be featured and distributed across broadcast and online platforms
exchange4media Staff Mar 2, 2020 5:01 PM
