Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts

Sohini Ganguly May 31, 2024 8:39 AM

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions

Naziya Alvi Rahman Apr 10, 2024 8:33 AM

Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending

Kanchan Srivastava Nov 7, 2023 8:39 AM

Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads

Sohini Ganguly Oct 26, 2023 9:06 AM

He was earlier Associate Director-Customer Loyalty and Retention

e4m Staff Oct 3, 2023 7:04 PM

The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market

exchange4media Staff Jul 26, 2023 12:08 PM

The media spends were estimated to be around $1.5 billion

exchange4media Staff Mar 27, 2023 4:17 PM

A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach

NATIVE CONTENT Feb 10, 2023 3:51 PM

WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses

exchange4media Staff May 13, 2022 11:17 AM