Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry experts
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
Most Gen Zers seek instant gratification and prioritise work-life balance, making it difficult for the industry to be exciting enough to hold them back, say advertising heads
He was earlier Associate Director-Customer Loyalty and Retention
The D2C Revolution Summit 2023 saw industry experts discuss how D2C brands and investors cohesively cater to the customer’s demand in the fast-forward market
The media spends were estimated to be around $1.5 billion
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
WebEngage will power Adani Group’s digital transformation journey across its six consumer-facing businesses