The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said
She takes over from Shabana Nasim who has become an Executive Director in BRICS CCI and Chief Patron of BRICS CCI WE
For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served
Thadani succeeds Brijmohan Chiripal, who relinquished the position with effect from 19th May 2022
Batra, Vice President, Marketing & Communications, Ericsson India, speaks about the brand's campaign #Imaginepossible, mentoring women at the workplace and more
The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027
As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity
Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company
The transaction is expected to close in the third quarter of 2021
Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser
Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem
Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance