The addition of attention metrics to Teads Ad Manager gives advertisers a one-touch system for measuring and optimizing attention, simplifying an otherwise complex process, the company said

exchange4media Staff Jun 23, 2023 4:00 PM

She takes over from Shabana Nasim who has become an Executive Director in BRICS CCI and Chief Patron of BRICS CCI WE

exchange4media Staff Jun 20, 2023 8:09 PM

For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served

exchange4media Staff Feb 20, 2023 5:02 PM

Thadani succeeds Brijmohan Chiripal, who relinquished the position with effect from 19th May 2022

exchange4media Staff May 19, 2022 4:47 PM

Batra, Vice President, Marketing & Communications, Ericsson India, speaks about the brand's campaign #Imaginepossible, mentoring women at the workplace and more

Ruchika Jha Mar 10, 2022 12:50 PM

The Ericsson Mobility Report further stated that the number of smartphone subscriptions in the country is expected to grow at a CAGR of 7%, reaching over 1.2 billion by 2027

exchange4media Staff Dec 2, 2021 6:53 PM

As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity

exchange4media Staff Sep 27, 2021 3:56 PM

Niloufer Dundh, Founder & CEO, Ventes Avenues called the development a 'milestone' for the company

exchange4media Staff Sep 16, 2021 11:06 AM

The transaction is expected to close in the third quarter of 2021

exchange4media Staff Sep 1, 2021 3:01 PM

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

Yan Liu, CEO, TVision, explains how marketers can plan and optimize TV advertising by leveraging attention measurement in a cluttered ecosystem

Simran Sabherwal Mar 18, 2021 8:40 AM

Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, writes that the interplay between metrics is what matters the most, and is what’s most difficult to teach

Tiffany Delmore Oct 26, 2020 8:44 AM

Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more

Nafisa Shaheen Oct 13, 2020 9:20 AM

The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance

exchange4media Staff Sep 25, 2020 8:19 AM