The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
The campaign embodies the spirit & attitude of today’s generation
Admen and brand experts feel that while a blanket ban might not be the solution, there should be some consideration in terms of what can or cannot be allowed
The partnership is for the forthcoming season
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition
The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama
As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them