Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on responsible gaming and more
Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront
This is the fourth edition of ‘raho ek kadam aage’ campaign
The campaign has been designed by DDB Mudra
Karthik will be promoting the game through ads and his social media handles
Industry experts applaud the 'progressive' step by Google but are cautious about the tech giant's 'arbitrary and inexplicable' policies for advertising and listing
The TVCs are part of the campaign #RahoEkKadamAage highlighting the company’s vision to redefine online rummy and skill gaming in India
The brand will be unveiling a new campaign #RahoEkKadamAage starring Roshan via a TVC starting January 29
The Rummy Utsav campaign, created by Grey Group, is live on online platforms
PILs were filed by Junglee Games India Private Limited and others against the ban
The account will be handled from the agency's Gurugram office
Starting on May 22, the three-month-long tournament will have a total prize pool of ₹25 crore
Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years
The campaign 'Champions yahan bhi bante hain, Rummy Culture, Champions ka culture' aims at breaking the taboo and myth that surrounds rummy as a game
The platform has a responsible gaming policy that consists of several measures to ensure that the users continue to play and enjoy rummy in a safe and sustainable manner
The court was hearing a petition seeking a ban on online rummy games, according to media reports
A23 players can now try their hands at winning cash rewards by playing special rummy tournaments on the portal
The campaign has been conceptualised by Tilt Brand Solutions
Along with a brand new identity and offerings of skill-based games, A23 has also reimagined its mascot to complement its new look
The brand from Head Digital Works innovates with brand new design, exciting new features and a contemporary gaming experience for its players
Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale
The platform has also strengthened its advertising roster with brands like Dabur, Adani Wilmar, Colgate Palmolive, Mondelez, etc. leveraging it to improve their reach
The campaign brings out light-hearted competitiveness of the game among the players
The platform is currently running several 'Monsoon Magic' events
a23 is India's first online rummy portal. The platform offers a world-class online gaming experience to more than 12 million users today
The self-regulatory body for the online rummy industry has also unveiled its new corporate logo and Dynamic Seal identity for rummy operators
As part of the association, Singh will be involved in a series of multi-platform marketing campaigns for the brand
The game offers s a Rs 2000 sign-up bonus for all the new users and Rs 1000 bonus on each successful referral by an existing user
Playing cards on this occasion of Ugadi has been an integral tradition of the south
As online gaming in India continues to grow, experts tell us how it helps build consumer engagement with brands
The Rummy industry, valued at Rs 2,200 crore and growing at 34% CAGR, also focuses on advertising on content-based platforms
The brand has unveiled its new marketing campaign #SuperEntertainment to expand its brand connect to the southern states