Sudhir Sitapati, MD and CEO of Godrej Consumers Products Limited, is optimistic about revival in rural consumption and feels that the upcoming budget should stimulate rural growth
As per Kantar’s ‘Communicating with Rural Bharat’ report, 69% advertisers said they plan for rural markets separately
Hyperlocal engagement, cost-effectiveness and more disposable income are drawing advertisers to opt for outdoor advertising in rural India, say industry heads
Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics
Rege was earlier the COO of the company's rural housing business
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
Pawar was earlier the Head of Marketing
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
The film on its social outreach initiative captures moments of Hyundai’s medical van as it travels through rural regions of India to augment the accessibility of healthcare services
At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content
ZEE5 becomes the first OTT player to cater to the country’s underserved rural market at scale, through the retail network established by Sahaj
Nidhi Singh will be the new CEO and Kalpana Raina will take the role of COO
Guest Column: Vivek Pandey, VP- Revenue Strategy & Analytics, Times Internet, highlights that vernacular digital ads are expected to bring higher engagement, more recall and better ROI
According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
The 15-second installation was a collaboration of NSW Rural Fire Service, Wunderman Thompson Australia and Silvercast
Dangal TV remained the number one channel across Hindi U+R segments and free platforms