Samsonite ropes in Vidyut Jammwal for ‘Tested’ campaign

This is a 6-part video campaign

by e4m Staff
Published: Feb 26, 2024 4:35 PM | 2 min read

Samsonite Vidyut Jammwal

Samsonite has concluded its groundbreaking campaign, Tested Like Samsonite, with a finale video showcasing the brand's commitment to quality and durability.

The 6-part video campaign, Tested Like Samsonite, honors individuals who, in the face of hardships, demonstrate valor and strength. Featuring legendary personalities in the previous videos, including renowned Indian Formula 1 driver Karun Chandok, actor and fitness icon Milind Soman, tennis legend Sania Mirza, Michelin-starred Chef Garima Arora and influencer & entrepreneur, Ghazal Alagh, the campaign celebrates resilience and excellence in travel solutions.

Commenting on the ‘Tested Like Samsonite’ campaign, Ms. Anushree Tainwala, Executive Director – Marketing, Samsonite India, shared, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. The campaign, 'Tested Like Samsonite' is a celebration of excellence, and we are thrilled to have associated with influential personalities, who showcased the enduring resilience of our products in this 6-video campaign. As a brand, we have always evolved with the times, and this campaign reflects our continued dedication to excel.”

As the campaign draws to a close, the finale video features the actor and martial artist extraordinaire, Vidyut Jammwal.

Spanning digital platforms, outdoor spaces and social media networks, the campaign exemplifies Samsonite’s innovative approach to travel solutions, symbolizing creativity, strength and durability in an ever-evolving landscape of the travel industry.