Ascential plc to acquire commercial assets of Effie
Effie will join Ascential’s LIONS Division
scent
Crescent Group secures digital mandate for Domin8 Athleisurewear
The partnership aims to develop innovative campaigns that highlight the growing market for comfortable athleisurewear
Informa acquires Cannes Lions Festival owner Ascential
The deal, as per news agencies, is worth 1.2 billion pounds
Crescent Group hires Paricher Tavaria as Business Head (Creative)
Paricher will be responsible for driving clients from Mumbai, Pune and across the state
Smell of good marketing: How retail brands are using scent to create unique identities
Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers
Essco by Jaquar Group unveils digital campaign #EsscoNaBhoolPaoge
The campaign has been conceptualized by Crescent Group, Gurugram
Hrithik Roshan stars in Flamingo's new campaign
Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New Normal
PROSE bags branding & PR mandate for Virescent Infrastructure
The mandate involves providing end-to-end solutions from creating a brand identity to sustained conversations in mass media
Jaquar Group unveils brand film for launch of its new range - Queen’s Prime
The film has been conceptualized and created by Crescent Group
Jaquar releases ad film for its new range of sensor faucets
The film has been made by advertising agency Crescent