The partnership extends Royal Stag’s status as Official Supporter kicking off with the ICC Men’s T20 World Cup in the West Indies and the USA
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
The campaign embodies the spirit & attitude of today’s generation
The light-hearted Diwali campaign videos feature notable celebrities such as ex Bigg Boss contestants Rubina Dilaik and Karan Kundrra
The partnership is for the forthcoming season
The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama
The film created by Ogilvy and Mather will be seen on TV and digital channels
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
As part of our series on VIVO IPL 2020, we take a closer look at Kings XI Punjab and the brands that are partnering with them
The brand’s below-the-line campaign ‘Play For A Cause’ channelled 100 musical gigs, which were performed on a single day across 27 cities