From ensuring additional safety and hygiene measures to covering the cost of logistics, broadcasters bear the additional expenses despite ad revenue going down
Citing lakhs of artists who are rendered jobless in the lockdown, the association ensured proper adherence to the COVID SOPs in a letter written to the CM
Show production has been an uphill task for broadcasters, despite which fresh seasons of KBC, Kuch Pyaar Ke Rang Aise Bhi, India's Best Dancer, etc. are already in the pipeline
While broadcasters are determined to serve fresh content and avoid relying on re-runs, they are also navigating the increased production costs and other challenges of shooting outside Mumbai
Producers request government to treat the industry as an essential service and allow them to shoot for TV shows if a complete lockdown is implemented in Mumbai
In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse