Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape

Shantomoy Ray Jul 15, 2024 8:59 AM

The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes

e4m Staff Mar 21, 2024 4:37 PM

Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit

e4m Staff Oct 12, 2023 7:23 PM

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions

Piali Dasgupta Aug 31, 2023 11:42 AM

Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say

Kanchan Srivastava Dec 2, 2022 8:37 AM

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM

Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands

Neha Bajaj Sep 8, 2021 3:35 PM