Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
The failure to do so will invite action under the provisions of Consumer Protection Act, 2019, which could be removal of social media posts/accounts and penal action under the applicable statutes
Chaithania Prakash, Ardhra Sajan and Deepika Venkatachalam speak at ABP Network’s The Southern Rising Summit
Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes on the creator economy and its dimensions
Influencers are venturing into films, launching their own fashion brands and conducting shows & workshops. The creator economy set to grow despite looming recession, experts say
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Guest Column: Neha Bajaj, Founder & Managing Director, Scroll Mantra Pvt. Ltd., shares how a right influencer collaboration can do wonders for brands