Amit Sethiya, Head of Marketing at Syska Group, moves on
Amit Sethiya was with Syska Group for over 8 years
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Rajkummar Rao explains the ABCD of Syska's BLDC range of fans
By Design has conceptualised and produced the ad films
Syska Fans rolls out #SaveKiyaKya campaign with Rajkummar Rao
The multi-film campaign features a narrative between Rajkummar Rao in a double role
Syska launches quirky campaign for millennials & GenZ
Syska has launched the ‘Styles you, as you’ campaign digitally
Consumer behaviour trends that will transform B2C brands in 2022
Guest Column: Gurumukh Uttamchandani, Executive Director – Syska, shared why FMEG companies must maintain a sharp eye on changing consumer requirements to effectively prosper in the post-pandemic era
Electrical brands supercharge digital marketing this festive season
The category spends anywhere between 25% and 30% on marketing in Q3
'Brands should stop treating data with one-size-fits-all approach'
An expert panel comprising Amit Sethiya, Milind Pathak, Narayan Sundararaman, Nicholas Kontopoulos & Simeran Bhasin discussed why brand love is all about going beyond algorithms
Syska Accessories partners with home-grown influencers for digital campaign #InMyVeins
With this collaboration, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience
'In times of distress, customers can hide but responsible brands cannot'
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more
Syska Group names Rajkummar Rao as its new brand ambassador
The campaign featuring the actor will begin shortly and will be executed through leading TV channels in GEC and News genres
Brands mourns the loss of Irrfan Khan
The critically acclaimed actor was associated with brands like Syska and CEAT