TV ad volume up by 6% this IPL
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
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ICC World Cup 2023 saw 34% more brands than in 2019
According to the TAM Sports-Advertising Update of ICC Cricket WC 2023, there were 55+ new categories and 215+ new brands this year
TAM Sports launches CTV and mobile ad monitoring service for IPL 2023
This specialized service will provide real-time data and insights
TAM Sports launches new dashboard for business insights
The new dashboard offers a user-friendly interface, enabling businesses to easily access and analyze data on various aspects of sponsorship
Celebrity-endorsed advertising up 6% in IPL 15: TAM report
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
IPL 2022 registers rise in avg ad volume per channel than last season
According to TAM Sports-IPL Advertising Report, the IPL advertising arena has 11 new categories and 71 new brands this year
Average ad volumes during 29 matches of IPL 14 grew by 2%: TAM Sports
The report is based on ad volumes for advertising across 20 Star Network channels for IPL 14 and 19 for IPL 13
e4m Exclusive: TAM Sports IPL 2020 Report
The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers