e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group about the relaunch of Club FM
By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?