The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
The rap song is voiced by Mumbai-based rapper Krantinaari. The video is directed by Nikhil Mehrotra and conceptualized by Gurugram-based creative agency Hashtag Orange
The content powerhouse, Bhuvan Bam has signed up with leading men's grooming brand to help them connect with modern-day audience in more intimate and personalized manner