She has previously served stints at ShareChat, Viacom18, Times Network, Disney, RBNL, Trell and Network18
D’Souza was earlier with Trell as its VP and Head of ad monetisation
Bimal Rebba, Co-founder & COO, Trell, shared interesting insights about the social commerce platform at the virtual unveiling of the dentsu-e4m Digital Advertising Report on Tuesday
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond advertising revenue
The integration aims to improve efficiency, help, and facilitate collaborations among the women's community
Mirae Asset, H&M Group and LB Investments are the new investors
As a part of the collaboration, Trell has also introduced Arré’s verified brand page on its platform
Agrawal, Trell Co-Founder and CEO, talks about the platform's journey since inception and the strategic decision to pivot from video sharing to social commerce
The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities
The account was won post a multi-agency pitch
At the Pitch CMO Summit 2021, Bimal Kartheek Rebba, Co-Founder & COO, Trell, spoke on ‘bridging content & commerce for the new Bharat'
The valuation is nearly double from August last year when it raised $11.4 million from investors led by KTB Network
The campaign will feature a wide array of activities featuring both female and male content creators on Trell across lifestyle categories
Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited
Menghani has led content creation and brand partnerships for networks like Viacom 18, Times Network, Disney Bindass, Reliance Broadcast Network Ltd, Network 18, and 9XM amongst a few
Deswal was previously VP - Global Growth & Marketing at Unilodgers and Head - Growth & Marketing at Times Internet for News & Gaming Business
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
Trell is a short video based social network emerging out of India