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According to platform data, the high-stakes clash easily exceeded the earlier peak of 65.2 million concurrent viewers recorded during the India–England semi-final in the tournament
e4m Staff Mar 9, 2026 11:59 AM
Ravichander has announced the launch of Albuquerque Records, an artist-owned music label that signals a defining new chapter in his career
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
e4m Staff Feb 4, 2026 12:18 PM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Anamika Mehta’s departure marks the first big exit from the IPG group after its acquisition by the Omnicom group last month
e4m Staff Jan 21, 2026 10:44 AM
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
e4m Staff Jan 19, 2026 11:55 AM
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
e4m Staff Jan 15, 2026 11:45 AM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
e4m Staff Jan 12, 2026 12:15 PM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
e4m Staff Jan 7, 2026 10:34 AM
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
e4m Staff Jan 5, 2026 11:22 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
e4m Staff Jan 5, 2026 11:16 AM
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
Sarda was earlier the Head of PR, Influencer Marketing and Social Media at VAHDAM India
e4m Staff Nov 17, 2025 1:45 PM
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
e4m Staff Nov 17, 2025 12:52 PM
Ahuja joined Spotify in 2019 as India Marketing Head, after leading marketing at P&G and senior roles in marketing and partnerships at Vodafone
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
From Shelf to Cart: The Impact of E-Commerce and Quick Commerce on FMCG Brands
Abbas Zaidi Aug 29, 2025 3:03 PM
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.
Abhinav Trivedi Sep 30, 2024 4:49 PM
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
e4m Staff Sep 30, 2024 4:46 PM
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Abhijit Avasthi Sep 16, 2024 11:15 AM
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Sohini Ganguly Sep 6, 2024 9:45 AM
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
'This partnership aligns perfectly with our commitment to helping companies like Experion communicate their work and build strong, lasting reputations,' said Abhilasha Padhy, 80 dB Communications
Shirin Rai Gupta, Mayank Manohar, Harshal Goyal, Dikshit Jain and Narasimha Jagarlapudi have been hired in the last three months to bolster upGrad's capabilities and market presence across domains
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
Chehneet Kaur Sep 3, 2024 5:16 PM
Prior to this, Purva Misra was the Chief Human Resources Officer (CHRO) of India Today Group and Chief Operating Officer (COO) of India Today Media Institute
Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM
