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Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
e4m Staff Jul 17, 2026 3:23 PM
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Staff Jul 17, 2026 3:21 PM
Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations
e4m Staff Jul 17, 2026 1:44 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 30, 2026 6:09 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
e4m Staff Jun 30, 2026 5:17 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited
e4m Staff Jun 18, 2026 12:07 PM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
e4m Staff Jun 18, 2026 11:38 AM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
e4m Staff Jun 18, 2026 9:57 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 18, 2026 9:26 AM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 18, 2026 8:58 AM
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
e4m Staff Jun 17, 2026 3:01 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
e4m Staff Jun 17, 2026 1:06 PM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth
e4m Staff Jun 17, 2026 10:09 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 17, 2026 10:02 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan Jun 15, 2026 5:30 PM
The 2026 FIFA World Cup is set to be held across the United States, Canada and Mexico from June 11 to July 19
e4m Staff Jun 15, 2026 5:21 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products